What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Wilsonville Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Oregon Humane Society
Wilsonville Community Sharing

 Subaru Love Promise Heart

Love Promise Stories from Wilsonville Subaru

Subaru and Wilsonville Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Share the Love  –  Taft M

Thank you to Wilsonville Subaru for supporting Wilsonville Community Sharing for the 3rd time during the 2019 Share the Love event!! The happy people you see in this photo and MANY others give thanks for the $24,958.00 given by Subaru to support our work. We are a food bank, responding to the need for food by the 1 in 8 adults and 1 in 6 children who are in need in our area. In the past year, we have been able to distribute 92,560 pounds of food to assist 3,651 individuals and 1,465 families! Wilsonville Subaru has been our steady supporter as we do that work. But we are much more than a food bank! The support you have given us, beginning in 2017, has enabled us to reliably fund a part-time referral specialist to connect our clients with further resources and opportunities so that we give a hand up as well as a handout. We are able to respond to the need for an increasing number of families for help with utilities, or travel help, prescription needs…and we have been able to add a counseling benefit to our work so that deeply rooted emotional issues can be addressed. This work has had a powerful impact on our community and Wilsonville Subaru, as our greatest supporter, stands at the center of that impact. Thank you, Wilsonville Subaru, and thank you Subaru of America for making such a difference in our community!

Oregon Trail Rally  –  Doug H

The Oregon Trail rally is proud to partner with Wilsonville Subaru to put together a car race that fuels the passions of adventurers In Portland and the Columbia river gorge. Rally is an adventure and a great way to experience the beautiful Pacific Northwest. Our event brings together the communities of Portland, The Dalles, and Dufur Oregon with Goldendale, Washington. The rally community also loved dogs! Dogs are a common sight at rallies. This year, we're also partnering with Northwest Animal Companions, a pet rescue that works day and night to help ensure every pet finds a home.

Supporting a Love of Reading & Learning in Kids  –  Susan H

Wilsonville Subaru’s generous support of the Wilsonville Public Library Foundation helps provide free books to children from birth to age five in our community. The Library Foundation is the local partner for the Dolly Parton‘s Imagination Library program and each month this program mails a high quality, age-appropriate book to the children enrolled at no cost to the child’s family. Makenna who was enrolled at birth told us “I really love getting books in the mail.” Makenna’s mother, Jennifer, adds “we all like to see what surprise book comes in the mail each month!” Currently, there are over 800 Wilsonville children in the Imagination Library program and in the past seven years, local kids have received more than 53,000 books. Just over 1,000 have “graduated” from the program on their 5th birthday. Countless parents have shared how excited their child is when their new book arrives each month. Families reading together promotes early learning, increases success in school and inspires a lifelong love of reading. A parent is a child's first teacher and through the Imagination Library and the Library's outreach to families, parents have tools they need to make their children succeed in school and life. Children enrolled in the program enter school better prepared to learn and read. Little Jeffrey’s grandmother is astonished by how long he can sit quietly and be read to, sometimes for almost an hour. We hear from pre-school and kindergarten teachers about the positive impact that book ownership and family reading have on children's’ success in school. They indicate that children participating in Imagination Library have more advanced early literacy skills than other classmates. We appreciate Wilsonville Subaru’s commitment to the Wilsonville Public Library Foundation and local families through their support of Imagination Library and other Library programs for kids like Summer Reading and Science Adventure. Thank you, Wilsonville Subaru!

Wilsonville Brewfest Sponsors 2018  –  Katie G

The 4th Annual Wilsonville Brewfest in Villebois raised $12,500 for Wilsonville Community Sharing. BIG thank you to Subaru Wilsonville for being a premier sponsor! Without this partnership, our community impact would not be possible. There were close to 1,000 neighbors and friends taking part in enjoying local brews, live music, and food. It is fun for the whole family! We look forward to partnering again and can't thank Subaru enough for the #LovePromise and their commitment to our local community. Cheers to Subaru!

CAnby High School Girls Soccer  –  John M

For the past two seasons, Wilsonville Subaru has been generous enough to donate $500 a season to help our program. With your generous donation, we have been able to purchase gear that will protect us from the cold and rainy nights. The donation has also gone to bringing down the overall cost of participation, making it affordable for everyone! We cannot thank Wilsonville Subaru enough and we look forward to continuing our great relationship with them!”

Casual for a Cause  –  Leigh C

November-December 2018 Wilsonville Subaru participated in Casual for a Cause where the team members were able to wear jeans on Friday if they donated $10.00 or 10 cans of food to Wilsonville Community Sharing/food bank. They were able to donate $480.00 in cash and multiple boxes of food for the food bank! As always they continued to help us help others less fortunate in our community.

Food Bank Help  –  Leigh C

Wilsonville Subaru goes above and beyond helping members in our community access food by picking up fresh meat, produce, bread and other fresh food items from our local grocery stores weekly and bringing them to the food bank. They also provide help with volunteers to pick up and deliver large donations such as holiday meals that we received for Thanksgiving and Christmas. Without their help, we would not have access to these generous donations.

Partnering with Wilsonville Subaru Animal Lovers  –  Jane M

Wilsonville Subaru partnered with the Oregon Humane Society for the “Subaru Loves Pets” promotion during June and July in 2018. The great animal lovers at Wilsonville Subaru really knocked it out of the park, especially for a brand new promotion. During the promotion, the purchase of a new Subaru triggered a donation of $25 to OHS. “The resulting donation will do so much for our community,” said OHS Corporate Relations Manager Jane Morrison. “Each year OHS finds forever homes for over 11,000 dogs, cats, and other companion animals, more than half of which come from other shelters in Oregon, Washington, and California. OHS also helps in communities suffered from natural disasters, including those impacted by Hurricane Florence this year.” In addition to pet adoptions, OHS provides medical care from shelter pets and spay and neuter services for pets whose owners are low income. Our investigators are working to prevent and stop animal neglect and abuse throughout the state of Oregon. Children are the focus of the OHS Humane Education program, inspiring over 1400 kids each year through in-school programs, as well as youth volunteer opportunities. To celebrate the success of the Subaru Loves Pets promotion, Jane Morrison (pictured here with Paul Heinrich and other Wilsonville Subaru animal lovers) was joined by OHS Animal Behavior Specialists Paulina and Nick Tehran for a program on the “Mysteries of Dog Behavior,” also known as “Why does my dog do that?” We can’t thank the great folks at Wilsonville Subaru for their support of the Oregon Humane Society this year!

Wilsonville Subaru Loves Pets!!!  –  Jane M

All of us at the Oregon Humane Society would like to thank all the Portland Subaru retailers for raising and donating $56,900 to us during the Subaru Loves Pets Event! This tremendous donation will help hundreds of pets and families right here in Oregon! The Oregon Humane Society celebrated its 150 year anniversary this year and we could not do it without the strong support of Subaru and the local Subaru retailers. We would especially like to thank the team at Wilsonville Subaru for their generous donation of $9,000. Thank you from all the Pets!!!

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